Aligning your values and financial goals

Aligning your values and financial goals

August 04, 2020

Markets are volatile, the economy is currently in a recession and Coronavirus is running its course, so what do you do? Investors, when left to their own devices, have historically done a bad job of navigating market downturns. It is hardwired into human behavior to run from pain, meaning investors sell at the worst time and buy back into the market when it’s recovering.  Often, they miss out on opportunities to buy when the market is down because of that fear.

Preventing this could be accomplished with a simple exercise.  Stop and ask yourself, is this fear that I’m reacting to?  What is the fear?  How do I feel about it? What are my long-term goals? How do those goals align with my values? Typical recessions have lasted about a year and recoveries have a 4 year average duration.  Every year the market goes up and down, some days it is significantly down.  If you move your portfolio to cash on that bad market day, how will that impact your financial plan?

Your values play a key role in your financial world view.  It is our job at Emerge Wealth Strategies to help you navigate through the turbulent times and to prepare for the unexpected. We can help you create opportunities for your future by making educated choices based on your goals and values and not on your fears.  Below is a link to an exercise to help fine tune what your top 5 values are.  Complete it together with your spouse or life partner and reach out to us to discuss how we can help you empower your financial future.


This material represents an assessment of the market environment at a specific point in time and is not intended to be a forecast of future events or a guarantee of future results. The information presented does not constitute a solicitation for the purchase or sale of any security and is not a recommendation of any kind. Please consult your financial advisor before making financial decisions.  (07/20)